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This is how you are buying cosmetics.

This is an Analogy of How Most of us Buy Cosmetics Today

Natural Advantage Ingredients for Makeup requires you to look at makeup in a different way than what you may be used to. Instant makeup gratification will not help you. This is a selfish tendency that is short lived until something better is available on the market.

Remember that makeup needs to fit in with your lifestyle and not the other way round.

While it is important for makeup to deliver the required results, educating yourself will help you to select the makeup ingredients that is right for your skin and lifestyle.

Educating yourself will also separate you from the person next door that buys blindly only on price - an expensive bottle of wine is not necessarily a good bottle of wine, and this is the same for makeup.

Remember that your improved knowledge of Makeup will help you achieve the Natural Advantage Ingredients.

Another important aspect for your Natural Advantage Ingredients is attitude. If your attitude toward makeup does not change then your willingness to try a different approach will not change either.

Your mind will find ways to convince you that change is really not necessary and that by going back to the beauty counter to try something else is the best way to solve this doubt that you are having.

Should you leave it to the makeup experts to tell you what you need ... that is why they are experts. RIGHT??

Wrong!! Change your attitude, educate yourself, build your confidence and you will have no hesitation to walk into the makeup shop and tell them exactly what you need.

And if they don't have what you are looking for, then you are definitely in the wrong shop. A component of Natural Advantage Ingredients is without doubt, your attitude.

Educated Cosmetic Consumers Know Exactly what is Best for Them

Would you eat your makeup ingredients?

Makeup ingredients are derived from a variety of sources. Unlike food ingredients, makeup ingredients are often not considered by many consumers – remember the basic rule, if it is good enough for your mouth then it is good enough for your skin.

Eating makeup!!!

I know it sounds strange, but that is the truth of the matter. Ingredients for the Natural Advantage includes changing your mindset that food is only for eating and makeup is only for skin.

Remember that whether it is food or makeup, both will end up in your blood stream.

Makeup colours are part of makeup ingredients and can be sourced in a variety of ways, starting from crushed insects all the way to ordinary rust that you would see on a piece of iron.

Making makeup colours (or better known in the makeup industry as synthesising colours) has allowed manufacturers to reduce (and in many instances, eliminate) the use of animals and / or parts thereof.

Animals are not a part of Natural Advantage Ingredients.

Here are some examples of the the Good, the Bad and the Ugly

  • Good - Castor oil and its derivatives are found in many cosmetics as it is "non-comedogenic" (does not exacerbate or contribute to acne).
  • Bad - Strong red colours for eye products have been produced using the dye carmine, made from carminic acid extracted from the crushed bodies of the cochineal insect and was once the only bright red colour permitted by the FDA for use around the eye.
  • Ugly - Cerebrosides (cells from the nervous systems of cattle or swine) were once used in some high-end skin-care products to increase moisture retention and to create a smooth skin surface.

Natural Advantage Ingredients also needs you to understand how makeup characteristics can be enhanced or manipulated.

Never be Afraid to ask for Cosmetic Advise and if it does Not Feel Right, then Leave It

Examples of how characteristics are created within makeup (3 ways to create a shiny/glossy effects)

Pearlescence is a shine or gloss effect commonly used in makeup. A common source of pearlescence is the natural mineral mica covered by a thin layer of titanium dioxide.

This coating causes goniochromism – the colour appears through interference effects with the naturally translucent mica, and varying the thickness of the titanium dioxide changes the colour.

Pearlescence can also include the suspension of tiny flakes of a suitable material within the product, for example, a wax such as glycol distearate.

A shimmery substance found on fish scales, such as herring, can also be used for pearlescent effects, primarily in nail polish.

Bismuth oxychloride flakes can be used as a cost effective pearlescence.

Examples of colours used in makeup

Today, makeup colours are mostly listed as numbers from the Colour Index International. This scheme covers colours used in food, personal care products, cosmetics, household products and fabric dyeing :

  • Tartrazine listed in lipstick ingredients is C.I. 19140
  • Erythrosine is C.I. 45430

In US and Canada colours are listed as FD & C colours.

  • Tartrazine (E012) is FD & C Yellow 5
  • Erythrosine (E127) is FD & C Red 3

Synthetic dye and pigment must have a sample sent to the US FDA. This is for testing and certification purposes. Synthetic colours are listed in the ingredients as a code, for example FD & C Red 6.

Allowed toxins in makeup may contain up to 10 parts per million of lead and 3 parts per million of arsenic.

Do we need a Makeup for Dummy's?

Do we sometimes put a little too much faith into our Government systems, and disregard our own judgement. Natural Advantage Ingredients are for all of us to benefit from.

No matter how much money you have or how smart you are, Natural Advantage Ingredients is for all of us and this website is dedicated to that cause.

For decades, there has been continuous effort to create awareness to the dangers of toxins in makeup.

Maybe only in the recent years, due to the internet, is the exposure of this awareness reaching a critical level whereby people are starting to be a little more aware of the ingredients in their makeup.

Maybe, with some research on the internet, people are starting to realise that all is not what it seems.

Walking into a makeup shop with many glamorous people in attendance, supposedly having your best interest at heart, is very far from the truth.

For hundreds of years, makeup has killed people, makeup has been cruel to animals, makeup has been cruel to our environment and, very often, does not much more than offer hope at a high price.

Makeup does not have to be like this. The Natural Advantage Ingredients for Makeup are simple and easy to achieve.


The more informed makeup users are, you will choose makeup that :

  • is better for your skin and body and looks just as great as any other makeup
  • is kinder to the environment which leaves a cleaner world for our children
  • makes you feel confident (especially when having to deal with scars, discolourations, etc)
  • works for you and fits in with your life
  • gives you that extra bit of confidence because you know exactly what is on your skin
  • places the concept of Natural Advantage Ingredients well within your ability

Too much information all at once?

Here is a quick acronym for you to remember MINA - Makeup Ingredients for the Natural Advantage

  • M = Know the details of your Makeup or your brand - research them on the internet
  • I = Know the Ingredients that you want (and the ones you don't want)
  • N = Whenever possible, keep it Natural - no animal testing, safe and kind to our world
  • A = Your Advantage is your knowledge, your confidence and how to get the most out of your makeup

Start now ... Inform yourself and trust your judgement

How to Remember the Natural Advantage Ingredients

Natural Recipes

If you would like to keep things simple, please follow this link, Natural Advantage Recipes. These are easy, simple to apply and free to use. If you have a great recipe that you would like to share, there is an opportunity for you to do so.

Quote of the Page

“When I was your age...I wish I'd known that I already had everything I needed within myself to be happy, instead of looking for happiness at beauty counters.”

Ilene Beckerman


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